Pengembangan E-Commerce UMKM Ikan Cupang Hias AJO BETA dengan Metode SWOT
Keywords:E-Commerce, UMKM, SWOT
AbstractThe development of internet technology has now penetrated the world of business and trade which makes it easier for online trading transactions. Ajo Beta UMKM which is engaged in selling betta ornamental fish, usually sells betta fish directly to customers at their homes and sometimes sells around by motorbike. However, during the Covid-19 pandemic when this was impossible to do because it was very risky in the spread of the Covid-19 virus, so this affected the sales and business turnover of Ajo Beta's UMKM. The research conducted is a qualitative research to determine the extent of the analysis of the development of E-Commerce applications on the Ajo Beta fish UMKM using the SWOT (Strengthen, Weakness, Opportunity, Threat) method. Based on the research that has been done, the results of the SWOT matrix analysis are obtained with the conclusion that it is necessary to develop an E-Commerce application to be able to carry out sales transactions electronically that has product catalog features, delivery via courier, good, effective and efficient customer data management, fish market place betta fish for other ornamental fish UMKM, promotion of ornamental Ajo Betta fish regularly with discount packages and betta fish contest features.
Andi, â€œApa dan bagaimana E-Commerceâ€, Andi Yogyakarta dengan Wahana Komputer Semarangâ€, 2002.
Turban Efrain, Lee Jae, King David, Viehland Dennis,â€Electronic Commerce A Managerial Perspective 2004â€, Prentice Hall, 2004.
Pearce, Robinson, â€œManajemen Strategik Formulasi, Implementasi dan Pengendalian, Jilid 1â€, Binarupa Aksara, 1997.
A Athailah, J Friadi., â€œSistem Informasi Manajemen Aset Menggunakan Pendekatan MVC dengan Framework Codeigniter di PT. H-Tech Oilfield Equipmentâ€. Zona Komputer: Program Studi Sistem Informasi Universitas Batam. 7(3):1-16.
DE Kurniawan, M Iqbal, J Friadi, RI Borman, R Rinaldi., â€œSmart Monitoring Temperature and Humidity of the Room Server Using Raspberry Pi and Whatsapp Notifications. Proceeding Journal of Physics: Conference Series 1351 (1), 012006.
DE Kurniawan, M Iqbal, J Friadi, F Hidayat, RD Permatasari. â€œLogin Security Using One Time Password (OTP) Application with Encryption Algorithm Performanceâ€. Proceeding Journal of Physics: Conference Series 1738 (1), 012041.
J. Friadi, Dodi PY. 2021., â€œSistem Informasi Manajemen di Era Disrupsi. Batamâ€. Gelora Madani.
J. Friadi, Ganefri, Ridwan, and R. Efendi, â€œDevelopment of Product Based Learning-Teaching Factory in the Disruption era,â€ Int. J. Adv. Sci. Technol., vol. 29, no. 6, pp. 1887â€“1898, 2020.
J. Friadi, Ganefri, Ridwan. 2020.. â€œNeed Analysis of Development of Product Based Learning Model with Teachning Factory Approachâ€. International Journal of Advanced Science and Technology Vol. 29, No. 06, (2020)
J. Friadi. 2020., â€œPengembangan Sistem Informasi Monitoring Prakrind dengan Model RAD (Rapid Application Development)â€. Seminar Nasional Teknologi Informasi Komunikasi dan Industri, 222.
Kendall, J.E. & Kendall, K.E. 2010., â€œAnalisis dan Perancangan Sistemâ€. Jakarta: Indeks.
Krismadinata, U. Verawardina, N Jalinus, F Rizal, PS Sukardi, D Ramadhani. 2020., â€œBlended Learning as Instructional Model in Vocational Education: Literature Reviewâ€. Universal Journal of Educational Research 8(11B): 5801-5815.
M. Muslem, J. Friadi. 2021., â€œMembangun Sistem Pembelajaran Elektronik Berbasis Android di Universitas Batamâ€. Zona Komputer. Vol. 10, No. 3.
Copyright and License
Copyright : Authors who publish their manuscripts in this Journal agree to the following conditions:
The copyright on each article belongs to the author.
The author acknowledges that Zona Teknik: Jurnal Ilmiah has the right to publish for the first time with a Creative Commons Attribution 4.0 International License.
Authors can submit articles separately, arrange for non-exclusive distribution of manuscripts that have been published in this journal into other versions (eg sent to the author's institution respository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time at Zona Teknik: Jurnal Ilmiah;
Zona Teknik: Jurnal Ilmiah is published under the terms of the Creative Commons Attribution 4.0 International License. This license permits anyone to copy and redistribute this material in any form or format, compose, modify, and make derivatives of this material for any purpose, including commercial purposes, as long as they include credit to the Author for the original work.