Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam

Peningkatan Kinerja SDM di Divisi Maintenance Bandara Hang Nadim dalam Era Transformasi

2025-11-06T06:57:17+08:00

The challenges faced by the company after the Covid-19 pandemic hit, including the recovery of the condition of the airport management company, in this case PT Bandara International Batam. This study aims to determine the condition and implementation of appropriate HR strategies and to maintain the continuity of the company's business continuity. Using a qualitative approach, the problem of declining performance and HR readiness was found to be the main problem of supporting work equipment and a lack of training for employees. Therefore, support is needed to overcome this by providing work support equipment and conducting training according to their fields to increase knowledge and can create and compile SOPs so that employee performance issues and maintenance activities can work well and the speed of handling disruptions can be faster. In addition, several important things that serve as input for the company. Among them, the company focuses on cost efficiency by optimizing the mastery and use of IT technology. Increasingly developing towards a digital era combined with new literacy skills. And the company can reduce business expenses while maintaining good customer service. Where transformation is balanced with the speed of HR adaptation, HR needs to learn new skills to stay relevant, and leadership provision

Transparansi Atau Manipulasi? Menggali Praktik Manajemen Laba dalam Laporan Keuangan Perusahaan

2025-11-06T06:49:13+08:00

This research aims to explore the factors influencing earnings management practices and their implications for the quality of financial reporting and corporate reputation. Using a Systematic Literature Review (SLR) methodology, the study synthesizes findings from various existing studies on earnings management, agency theory, and signaling theory. The results indicate that earnings management can improve short-term financial outcomes but has long-term consequences on credibility and trustworthiness, which may undermine investor confidence. The study concludes with recommendations for companies to balance stakeholder expectations with the need to maintain transparent and reliable financial reporting systems to ensure long-term sustainability and corporate integrity.

Pengaruh Electronic Word of Mouth, Lifestyle dan Flash Sale terhadap Impulsive Buying Produk Skincare Skintific

2025-11-06T06:44:16+08:00

Industri kecantikan Indonesia diproyeksikan mencapai USD 3,9 miliar pada 2025, didorong oleh fenomena fast beauty dan transformasi digital. Generasi Z menjadi segmen dominan, dengan perilaku Impulsive buying yang semakin terlihat. Intensi dari studi ini guna untuk mempelajari bagaimana Electronic word of mouth, Lifestyle, dan Flash sale berdampak pada keputusan impulsif untuk membeli produk perawatan kulit Skintific. pada konsumen Gen Z di Batam. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan kuesioner sebagai instrumen. Populasi adalah perempuan Gen Z berusia 15–28 tahun yang pernah membeli produk Skintific melalui e-commerce, dianalisis menggunakan SPSS 27. Hasil penelitian menunjukkan bahwa kata-kata elektronik, gaya hidup, dan penjualan flash memengaruhi Impulsive buying secara parsial dan simultan. Hasil menunjukkan bahwa strategi pemasaran digital yang mengombinasikan Electronic word of mouth, Lifestyle, dan Flash sale lebih efektif dibandingkan pendekatan tunggal, serta memberikan implikasi praktis bagi pelaku industri kecantikan dalam merancang strategi pemasaran yang tepat sasaran.

Pengaruh Kualitas Produk, Kemudahan Penggunaan, dan Keamanan terhadap Kepuasan Nasabah Pengguna Aplikasi Byond By Bsi di Kecamatan Bengkong

2025-11-06T06:55:14+08:00

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk, kemudahan penggunaan, dan keamanan terhadap kepuasan nasabah pengguna aplikasi Byond by BSI di Kecamatan Bengkong. Fenomena gangguan sistem pada aplikasi Byond by BSI yang terjadi secara menyeluruh pada Februari 2025 memicu lonjakan ketidakpuasan nasabah. Penelitian ini menggunakan metode kuantitatif dengan melakukan penyebaran kuisioner terhadap 100 responden nasabah pengguna aplikasi Byond by BSI dan diolah dengan menggunakan perangkat lunak SPSS versi 27. Hasil penelitian mengungkapkan bahwa (1) kualitas produk berpengaruh positif dan signifikan terhadap kepuasan nasabah, (2) kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan nasabah, (3) keamanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, (4) secara simultan, kualitas produk, kemudahan penggunaan, dan keamanan terhadap kepuasan nasabah. Temuan ini menunjukkan bahwa untuk meningkatkan kepuasan nasabah diperlukan penguatan kualitas teknik aplikasi, kemudahan antarmuka, serta sistem keamanan yang andal perlu menjadi perhatian utama.

Determination of Employee Works Performance Through Employee Works Motivation With Organizational Support As An Moderating Variable At Pt. Meitech Eka Bintan

2025-11-06T06:46:59+08:00

This article Research was aimed to describe determination of Organizational culture, Employee competency, Employee commitment, Work environmental, Employee Works motivation, Organizational support, Employee work performances through Employee works motivation as an intervening variable and organizational supports as an moderating variable at PT. Meitech Eka Bintan (Oil and Gas Fabrication/Construction National Company) in Bintan Region, and also to understand the effect of direct connections between independent variables to intervening variable (employee works motivation) and indirect connecting between intervening variable (employee works motivation) to dependend variable (employee works perfomance) and influence of organizational support as an moderating variable which this variable might be having a negative influencing or positive influence for work motivation and/or employee works performance. This reseach use quesioner from a 30 respondens such as engineers, supervisors, craftmen and helper whom are existed on work site at PT. Meitech Eka Bintan. Data analytics to be using SPSS 31 version.