Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam

Pengaruh Electronic Word of Mouth, Lifestyle dan Flash Sale terhadap Impulsive Buying Produk Skincare Skintific

Marsyah Ramadana, Etty Sri Wahyuni, Raymond Raymond — Thu, 20 Nov 2025 00:00:00 +0800

Industri kecantikan Indonesia diproyeksikan mencapai USD 3,9 miliar pada 2025, didorong oleh fenomena fast beauty dan transformasi digital. Generasi Z menjadi segmen dominan, dengan perilaku Impulsive buying yang semakin terlihat. Intensi dari studi ini guna untuk mempelajari bagaimana Electronic word of mouth, Lifestyle, dan Flash sale berdampak pada keputusan impulsif untuk membeli produk perawatan kulit Skintific. pada konsumen Gen Z di Batam. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan kuesioner sebagai instrumen. Populasi adalah perempuan Gen Z berusia 15–28 tahun yang pernah membeli produk Skintific melalui e-commerce, dianalisis menggunakan SPSS 27. Hasil penelitian menunjukkan bahwa kata-kata elektronik, gaya hidup, dan penjualan flash memengaruhi Impulsive buying secara parsial dan simultan. Hasil menunjukkan bahwa strategi pemasaran digital yang mengombinasikan Electronic word of mouth, Lifestyle, dan Flash sale lebih efektif dibandingkan pendekatan tunggal, serta memberikan implikasi praktis bagi pelaku industri kecantikan dalam merancang strategi pemasaran yang tepat sasaran.

Determination of Employee Works Performance Through Employee Works Motivation With Organizational Support As An Moderating Variable At Pt. Meitech Eka Bintan

Endra Teja Kesuma — Thu, 20 Nov 2025 00:00:00 +0800

This article Research was aimed to describe determination of Organizational culture, Employee competency, Employee commitment, Work environmental, Employee Works motivation, Organizational support, Employee work performances through Employee works motivation as an intervening variable and organizational supports as an moderating variable at PT. Meitech Eka Bintan (Oil and Gas Fabrication/Construction National Company) in Bintan Region, and also to understand the effect of direct connections between independent variables to intervening variable (employee works motivation) and indirect connecting between intervening variable (employee works motivation) to dependend variable (employee works perfomance) and influence of organizational support as an moderating variable which this variable might be having a negative influencing or positive influence for work motivation and/or employee works performance. This reseach use quesioner from a 30 respondens such as engineers, supervisors, craftmen and helper whom are existed on work site at PT. Meitech Eka Bintan. Data analytics to be using SPSS 31 version.

Transparansi Atau Manipulasi? Menggali Praktik Manajemen Laba dalam Laporan Keuangan Perusahaan

R. A. Widyanti Diah Lestari — Thu, 20 Nov 2025 00:00:00 +0800

This research aims to explore the factors influencing earnings management practices and their implications for the quality of financial reporting and corporate reputation. Using a Systematic Literature Review (SLR) methodology, the study synthesizes findings from various existing studies on earnings management, agency theory, and signaling theory. The results indicate that earnings management can improve short-term financial outcomes but has long-term consequences on credibility and trustworthiness, which may undermine investor confidence. The study concludes with recommendations for companies to balance stakeholder expectations with the need to maintain transparent and reliable financial reporting systems to ensure long-term sustainability and corporate integrity.