PELATIHAN KEWIRAUSAHAAN DAN DIGITAL MARKETING BAGI IBU RUMAH TANGGA, DENGAN MITRA IBU RUMAH TANGGA DI PERUMAHAN CIPTA ASRI KOTA BATAM

Dian Lestari Siregar; Raymond Raymond

doi:10.37776/pend.v3i2.2125

Authors

Dian Lestari Siregar Universitas Batam
Raymond Raymond Universitas Batam

DOI:

https://doi.org/10.37776/pend.v3i2.2125

Keywords:

Community Service, Entrepreneurship, Digital Marketing, Housewives

Abstract

This community service program aims to enhance the entrepreneurial capacity and digital literacy of housewives through entrepreneurship and digital marketing training in Cipta Asri Housing Area, Batam City. The main problems faced by the participants include limited skills in managing home-based businesses and low utilization of digital media for product marketing. The program employed a participatory and applicative approach consisting of needs identification, entrepreneurship training, digital marketing training, and evaluation. The activity was conducted on November 27, 2025. Program effectiveness was evaluated using pre-test and post-test assessments to measure participants’ knowledge improvement. The results indicate a notable increase in participants’ understanding of basic entrepreneurship concepts, simple business planning, financial management for home-based enterprises, and the use of social media as a marketing tool. Therefore, this program proved effective in improving the economic independence of housewives and has the potential to support sustainable household and local economic development.

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