ANALISIS PENGARUH JARAK, KEAMANAN, BRAND IMAGE, FASILITAS DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA MELANJUTKAN STUDI PADA FAKULTAS EKONOMI UNIVERSITAS ANDALAS KAMPUS II PAYAKUMBUH

Abstract

This study aims to determine whether the distance factor, safety factor, brand image, educational facilities and cost of education affects student decisions to continue his studies at Economic Faculty of Andalas University in Payakumbuh. This research data were collected from 100 students Economic Faculty of Andalas University in Payakumbuh. The techniques used was accidental sampling. Based on research result, obtained by regression equation as follows : Y = -0,842 – 0,323X1 + 0,305X2 + 0,374X3 + 0,200X4 – 0,224X5. Variable independent of the most influental variable on the dependent variable is brand image (0,374), followed by variabel of distance factor (0,323), then variable of safety factor (0,305), cost of education (0,224), and the last is the variable of educational facilities (0,200). The coefficient of determination obtained 0,616 for this case means 61,6% of the decision to continue their studies can be explained by the variable of distance factor, safety factor, brand image, cost of educational, and educational facilities, while remaining 38,4% is influenced by other variables not examined in this study.