PELATIHAN MARKETING PLAN BAGI PENGRAJIN SANGGAR MELATI DI KOTA BATAM

Authors

  • Yuanita FD Sidabutar Universitas Batam
  • Angelina Eleonora Rumengan Universitas Batam
  • Malahayati Rusli Bintang Universitas Batam
  • Mohamad gita Indrawan Universitas Batam
  • Raymond Universitas Batam

DOI:

https://doi.org/10.37776/pend.v1i1.1227

Keywords:

Marketing planning, MSMEs, community service

Abstract

This community service is carried out with the aim of improving the Marketing Plan capabilities of Jasmine studio craftsmen. In this Marketing Plan Training, it will be carried out using a direct guidance method by providing material and input on obstacles faced related to marketing issues. The "training" service activities carried out have had a positive impact on society, especially craftsmen. The community service program carried out was attended by participants enthusiastically. Participants understand the importance of a Marketing Plan in running a business, participants are also able to create their own Marketing Plan.

References

Maslan, A., Elisa, E., & Raymond, R. (2019). Pembuatan Media Promosi Berbasis Web, Sistem Administrasi, dan Manajemen Pemasaran pada Mitra Kelompok Usaha Bersama (KUB) Nelayan di Kelurahan Pulau Temoyong, Batam. Jurnal Pengabdian Pada Masyarakat, 4(4), 491–500. https://doi.org/10.30653/002.201944.230

Raymond, R. (2018). Peningkatan Kinerja Pemasaran Melalui Pelatihan Perencanaan Bagi Kelompok Usaha Kerajinan Taufan Handrycraft Di Kota Batam. J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat), 2(1), 105. https://doi.org/10.30734/j-abdipamas.v2i1.151

Raymond, R. (2019). Pelatihan Metodologi Penelitian Bagi Guru Sltp Negeri 26 Kota Batam. Jurnal Terapan Abdimas, 4(1), 24. https://doi.org/10.25273/jta.v4i1.3803

Raymond, & Siregar, D. lestari. (2021). Pembinaan Perencanaan Pemasaran Bagi Pedagang Obat Tradisional Di Kota Batam. Jurnal Pengabdian Barelang, 3(02), 53–56. https://doi.org/10.33884/jpb.v3i02.3683

Siregar, D. L., Putri, A. D., & Raymond. (2022). Pelatihan Peningkatan Ekonomi Masyarakat Desa Galang Baru Melalui Eco Wisata Bahari. Jurnal Pengabdian Barelang, 4(1), 66–70. https://doi.org/10.33884/jpb.v4i1.4675

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Published

2023-10-10

How to Cite

Yuanita FD Sidabutar, Angelina Eleonora Rumengan, Malahayati Rusli Bintang, Mohamad gita Indrawan, & Raymond. (2023). PELATIHAN MARKETING PLAN BAGI PENGRAJIN SANGGAR MELATI DI KOTA BATAM. Jurnal Pendekar Nusantara, 1(1), 15–20. https://doi.org/10.37776/pend.v1i1.1227

Issue

Section

OKTOBER 2023

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